The internationalization of Cambridge Satchel Company Essay

The internationalization of Cambridge Satchel Company - Essay Example The paper tells that the services and products of the business are designed so that they can easily be adaptable to different culture and languages. This is one potential strategy that is being utilized increasingly by organizations to increase profits margin, increase their market share, maximize their size, and become the industry leader. It is the core attribute to the ongoing strategy process of many business firms which determines the development that is going on and change in the international firm in terms of scope, values, business ideas, principles, action orientation, converging of norms and nature of work. All these aspects of the process of strategy are related to the international dimension and thus the firm becomes ‘Transnational’. In the global competition, it is crucial for the firm to be transnational and internationalization process mainly focuses on the individual firm’s development on its integration, gradual acquisition, and use of knowledge a bout foreign operations and markets. The decision of internationalization by a firm is specifically to acquire profits. The first internationalization of The Cambridge Satchel Company was the opening of the opening of the first physical store in New York at 31 James Street. The 3,239 sq ft opened on the 7th October 2014. Deane’s kids were her motivation to starting and internationalizing the business that she started with her mother in 2008 when she needed to raise adequate money to transfer her daughter who was eight by then away from bullies to a private school. All this was possible because Deane was a focused businesswoman. The Cambridge Satchel Company had just secured $21m of funding that came from Index Ventures, the venture capitalist that is backing the online fashion retailers Asos, Nasty Gay and Net-a-Porter as well as technology companies like Dropbox and SoundCloud. This was the first ever funding of the company and they had never taken on any debt either, althou gh she was tight-lipped regarding how much was bought by equity index. It was not easy to give away a portion of the company but after two years of careful thought. It took long for to convince herself that she could actually find somebody who could exactly be she felt was necessary for her brand.